Successful Art Careers Require Creativity First
While it admittedly has never been easy to succeed as a visual artist, there are conditions in play now that favor them as never before. Changing consumer buying habits have made it easier to sell to direct to collectors.
Today, affordable art marketing tools are readily available for artists to develop meaningful relationships with patrons, friends, fans and followers in their own backyard and across the globe. The most successful artists are those who achieve their own sense of success. They are not hidebound by anyone else’s definition of a successful art career.
Gaining 100 Collectors
My new book, Guerrilla Marketing for Artists: Build a Bulletproof Art Career to Thrive in Any Economy, shows artists how they can get control of their careers. By using simple and effective networking and marketing techniques, they can systematically build a solid base of collectors who buy directly from them.
If during the course of a lifetime an artist establishes ongoing, fulfilling relationships with his or her collectors and amasses somewhere in the range of 100 collectors, they potentially can sell a third or more of their original work to them.
By having these close personal bonds with patrons, artists become much more immune to the effects of a bad economy or if other distribution systems falter. In other words, galleries may come and go, social media platforms may lose their luster and other channels of selling work may dry up altogether. Meanwhile, those artists who have built direct buying sales connections with collectors will be the ones who continue to thrive in hard times and will lead the pack in the good times.
Discover New Ways to Bulletproof Your Art Career
For the past few years in workshops, blog posts and in personal consultations, I have taught artists a system of how to:
- Set realistic, attainable career goals
- Target the best prospects to buy their work directly
- Understand on a deep level what their real art business and art resources are
- Determine which traditional and digital marketing tools are best for their situation
- Focus their marketing on selective projects to get most fire power and return from their efforts
Now You Can Learn How to Make Your Art Career Thrive As Never Before
When you read Guerrilla Marketing for Artists, you will gain from my decades long experience advising visual artists. I am confident any visual artist can learn how to take the ideas in this book and use them to creative an effective, efficient marketing program that will deliver results.
Each of us only have so much time, money and other resources to pursue our dreams and fulfill our goals. What you will learn are techniques to help you brainstorm to learn what is truly important to you in your art career. You will find you do not have to leave it to chance that you will get to know the right people who can either buy your art, or influence others to buy your art. Learning the tips and techniques to do this puts you miles ahead of your competition.
You will learn how to assess your available resources, and then use that knowledge to help you set and meet your career goals. You can do almost anything if you have enough time, the right tools and are motivated to complete the tasks at hand.
I will show you how breaking your goals down to small, easily completed incremental steps is how you will stay motivated and stay on the right path to get everything you have decided is important done. There is great satisfaction in ticking off item after item on your daily to-do lists. By having small steps to take, you will never need to feel overwhelmed by your ambitious goals..
Get the Most Bang for Your Buck from Your Marketing Efforts
Throughout nearly 30 years in the advertising, marketing and tradeshow business, with decades alone in the art business, I have futilely watched as artists, publishers and other marketers threw away their money on one-shot marketing and advertising opportunities. You cannot afford to market that way. To make your marketing work, you need to have your messages touch your art buyers 7 – 10 times, or more. The messages need to be timed to hit over a specified period, never just because something new, shiny and ultimately ineffective comes along.
Readers will learn how to synergize their marketing. Just like guerrillas never fight wars, you make each piece of your marketing a targeted skirmish. By knowing when your marketing will hit and where it will hit and why you have chosen a certain target or project, you can make everything you do add-on top of the earlier message. And, because you give yourself ample lead time on every aspect of your marketing, you can plan and plot to get it done in easy, small steps.
Order Your Copy Today and Get the Bonus Zen of Selling Art e-book Free!
As a limited time introductory offer, you can order your copy of Guerrilla Marketing for Artists: Build a Bulletproof Career to Thrive in Any Economy and you will receive a free copy of the my Zen of Selling Art e-book. It comes as an instant download, so you will have something to read while your book is being shipped. (It is a $9.95 value)
Don’t Wait. This Special Bonus & Pricing Offer Will Not Last!
As a really cool savings, when you can order your copy for $19.95, plus shipping, you are getting a nice 20% discount off the full price, and your e-book free. This is an introductory price, so grab it now and save.
Get Started on Bulletproofing Your Art Career Today!
Order Now & Save
ACT NOW! This special price and e-book bonus are only offered for a limited time.
Full price is
$24.95 (And, you save $9.95 on your e-book.)
You get both books for only ! plus shipping.
P.S. Want to kick the tires?
You can download your FREE Chapter on Traditional Marketing to gain some insight on what’s in the book, or get started reading while your book is en route to you. CLICK HERE to get your free chapter from the Guerrilla Art Marketing for Artists: Build a Bulletproof Art Career to Thrive in Any Economy book.