Art marketing.
Services for artists.
Hi there! That's me, Barney Davey.
I help artists follow their path to success in the art business and encourage them to live their best artist's life because they go better together... by a lot.
MY WHY
The grand vision is to make the world a little better by inspiring artists to live their dreams and share their art with humanity. I believe enabling artists to live in harmony with the creative life they choose is alchemy. — Barney Davey
How to market art is a challenge. You'll find help here.
There are no one-size-fits-all solutions for art marketing success. Whatever you do must work for you. Your goals, dreams, and aspirations are unique and your art marketing strategy must be too. Please explore this page to learn how you can use my expertise to help you reach your goals.
Looking at how I advocate for artists is a quick way to get to know me.
- Art Marketing News is my free blog, published weekly since 2005.
- A worldwide community of artists get weekly training with live meetings from me in the Art Marketing Toolkit Project. It is priced at $4.99 per month to leave no artist behind.
- I help artists decide what they need and want and how to live their dreams accordingly, and to democratize access to art marketing information and advice by making affordable for all.
Popular Art Marketing News Blog Posts
Here are the byproducts from 30 years of helping artists market their work.
Six best selling art marketing books by Barney Davey
As Seen In, Featured, or Published by these media properties
Can You Use My Help?
Everybody needs help sorting things our sometimes. I'm a good listener with decades of art business experience. You will get honest compassionate advice when you talk to me.
Let's create success.
The best success is measured on a level higher than money and sales. A good understanding of the art business and applying a few marketing methods makes sales come easier.
If artists want their work in the world, they must do business. We work together on boosting your business and provide encouragement and suggestions on the best ways to enjoy the life of an artist.
Stuck Is a Temporary Situation. I've Got Helpful Solutions.
Options for Artists to Work with Barney Davey
Art Marketing Toolkit (AMTP)
Weekly live sessions on art marketing. Every other week, members receive a PDF with extensive details on a marketing topic. We talk about the content in the Friday live Zoom session. Here is what a new member said in the private Facebook discussion group:
"I have a lot to learn. I won't be able to attend the live Zoom meetings, so I am just going to start at the beginning and work my way through. But $4.99 is an insane price for this, thank you, Mr. Davey."
I'm not too humble to agree that she's right. The Art Marketing Toolkit is the best deal on the planet for artists who want to know how to get their work to market and the art business. It's casual, super helpful, and incredibly supportive. A great group of humans and artists are the group's members.
I intend to help visual artists lead well-lived, joyful artist’s lives.
The AMTP emphasizes creating harmony between family, finances, career demands, and artistic desires. We believe you can have it all just not all at once. We teach artists all their marketing options and how to choose and plan to use them.
I’m not trying to compete with anyone else. I’m very much at peace with selling access to my information at the giveaway price of $4.99 per month with no contract for two reasons:
- I believe gaining access to world-class marketing training should not be expensive.
- I believe I can do the most good by applying the philosophy of no artists left behind.
Those are my guiding principles in creating the Art Marketing Toolkit Project (AMTP). I can attest it feels like the birdcage opened when I made this decision. I’m free to help artists in the best way I can without worrying what others think about my pricing, training, or anything else. That's the best life I can live as an artist's advocate.
One-on-One Coaching
is a game-changer.
I offer several options for using my coaching. I want to help you "Live Your Best Artist's Life." I believe there is a state of grace, a peace of mind that comes from living the artist's life as one defines it.
Setting and achieving goals is how you make dreams come true. I'm here to encourage your best self, to help you set goals, and get things done. My coaching one-on-one coaching s flexible and ala carte. You can use it as much or little as you need.
Done-for-You Art Marketing Services
Hi there, Artist Friend,
One of the most consistent requests I get from artists is to provide one-on-one marketing services. To help with that need, I've developed a Done-for-You Art Marketing Services package.
Artists have more on their plate than other small business owners who don't have to design and create the products and services they sell.
That leaves them little time to develop a comprehensive package of marketing assets along with a strategy to deploy them.
Your marketing messages must be noticeable to get attention. Creating a cohesive plan that complements your message and enhances your brand is how to get the most from your investment in marketing your art.
Get Started Today!
With this One-Time Done-for-You Marketing Package, you save $500
Custom monthly
marketing services & strategy.
If your art business needs ongoing marketing services, you can work out a custom plan to fit your needs. Use the button below to book a convenient time for us to explore your options.
Extensive Art Marketing Assets with Plans to Use Them
The most effective marketing happens when visual artists have an extensive and cohesive package of services at their disposal. It starts with strategy. Knowing what you want to accomplish with your marketing guides concepts for creating your marketing assets. With a plan, I create a bundle of complementary marketing resources to deploy and repurpose in multiple distribution channels.
Marketing Strategy
We'll meet in two 30-minute strategy sessions. The first is to determine your marketing goals and the content to support them. The second is to plot your actions on how to use and repurpose in as many different marketing channels as possible. Facebook, Instagram, Pinterest, LinkedIn, YouTube, publicity, promotion, press releases, email marketing and more. Both come with intake forms that crystallize plans to make the most of our time together.
SEO-Driven Blog Post Content
Your package comes with two 500-word or longer blog posts. They form the base and inform all other content including videos and graphics. We'll carefully select topics and titles with intention to make the content as shareable as possible Both posts will also be written with SEO purposes in mind.
Video Marketing
Two 60-second videos are included with your package. You can choose from square or landscape shapes. The content will be in support of the two blog posts. There are dozens of places to upload and display your videos. Part of the second strategy session will cover the best places and times to publish them.
Social Media Graphics
Six social media graphics come with your package. You determine shapes and sizes. They will be created using your design palette's color schemes and fonts. As with your other marketing assets, we will strategize how and where to use them.
Branded Graphics Connect Your Marketing
These are a few examples of the half-dozen graphics included with your package. They enhance your story. Your logo, brand colors, images, and slogan drive the design of your custom graphics bundle.
Connected Marketing Assets Convert Better
Recognizable messages tell your story, increase conversions and keep your Ad Scent on track.
"Ad scent is the consistency between an ad and the landing page it sends you to." - Russ Henneberry
The power of connecting persuasive copy with matched video and graphics is undeniable
Get Started Today!
With this One-time, Done-for-You Marketing Package you save $500
Here Are Other Ala Carte Resources & Services to Help You
VSLs Command Attention.
VSLs (Video Sales Letters) are useful to boost marketing messages. We can talk about if using one fits your business.
Add-on Lead Gen services tailored for you
Lead generation is the lifeblood of new sales. We will explore if one of these examples of lead magnets will benefit your plans. Suggestions include Contests, Giveaways, Mini-courses, Webinars, and the popular items below.
Additional CLIENT services
- Content - SEO content, blog posts, newsletters, and articles.
- Webinars - Design, outline, create slides, copywriting. Option to host your webinar on WebinarJam or Everwebinar.
- Logo Animations - Custom motion logo animation, intros and outros, and more.
- Miscellaneous - Lead magnets with advertising graphics, Voiceover, VSLs (Video Sales Letters), PowerPoint Presentations
They Say
Larry Neilson
CEO, Program Business
"Great job! Barney's strong copy was timely, well-researched and effective. The video and custom infographics were topnotch."
Hey There
I Want You - Barney Davey
"I'm looking for one more genuine testimonial. You can only get here because you get crazy good results from working with me. Let's talk."
Jana Kappeler
Entrepreneur, Fine Artist
"I can highly recommend working with Barney to anyone interested in moving your business forward."
Barry Strasbourg-Thompson
Contemporary Healing Art
"Following Barney's guidance, I now have nine art dealers in Canada and the UK, shows, teaching contracts, and more."
Why?
I'm fortunate to only work on projects that vitalize me. I seek to share my expertise and experience for the benefit of clients who value me as much as I do them. I'm passionate about helping motivated marketers achieve exceptional outcomes. It inspires me.
What?
My clients save time, ease stress, and enjoy greater accomplishments. We strategize to devise the best uses for the marketing assets they get from me, including:
- Powerful sales letter/landing page copywriting
- Custom, branded promotional marketing videos
- Complementary social media graphics, and more
How?
To give my clients undivided attention, I only work with a few at a time. I enjoy working closely with clients to agree on deliverables. They provide details. I produce a suite of custom marketing assets for them. My tribe appreciates having no costly retainers or recurring fees.
About Me.
I love coffee, dogs, anything mint, and a good joke. My beautiful wife, Mary, is my best friend. For more than 30 years, I've had the honor and pleasure of helping creative entrepreneurs develop marketing plans and strategies. Learn more here.
My path from advertising exec, to author, blogger, course creator, and direct marketer led me to my passion—copywriting and marketing strategist. Finding inventive ways to help clients solve problems and succeed keeps me fresh and fires my imagination. I'm lucky to have the time to devote to select clients. It's the best and only way I do business these days.
Connect with a Discovery Call?
Do you need better results from your existing marketing assets and have a budget for the core package of marketing services listed above? Then let's explore working together. In just a few minutes, we'll both know if working together will produce desirable results.
contact Me
Send a message. I typically respond with 24 hours, or less.
PO Box 25386, Scottsdale, AZ, 85255, US
602-499-7500
