Hi! I’m Barney Davey. If you are an an entrepreneur with a compelling offer built for an identifiable audience, I’m ready to help you optimize and streamline your marketing to wring out the best results possible.
My Clients Benefit from 30 Years of Experience.
My business career began in promotional advertising and sales. Soon I found working in print publishing for trade magazines was my calling. My background as an account executive for several leading insurance business publications was a worldclass education in business, finance, and marketing.
Eventually, a multi-title trade publishing and trade show company recruited me. Its magazines covered property-casualty and life & health insurance, home furnishings, art galleries and picture framers, private clubs, and travel and hospitality. My decades-long experience working firsthand with such varied markets has been hugely beneficial to my clients and me in creating efficient marketing strategies. I soaked up every bit of useful knowledge from every source available. That drive and curiosity continues to pay dividends to my clients and me.
Working in Marketing and Sales for Industry Leaders Was Valuable and Rewarding.
Decor was the “Bible of the Industry” for art retailers and picture framers in the time when print magazines ruled. At its peak, its sister operation, the Decor Expo Atlanta Show ranked among the top 100 among more than 10,000 annual tradeshows produced in the U.S. When I left I had so much knowledge to share I wrote six bestselling books on art marketing.The evergreen content of these books have an ongoing impact in the marketplace. Here is a screenshot from the Amazon Kindle top 1oo “Business of Art” list. It shows five of my books listed in the top ten on the list simultaneously. Several were published years earlier at the time.
I have produced and delivered hundreds of live workshops and online webinars for artists on art marketing.
As Seen In
My articles have been published in Art World News, Art Business News, and The Artist’s Magazine. My How to Profit from the Art Print Market book was featured in the North Light Book Club. It is the book club for F+W Media, the parent company of The Artist’s Magazine.
I’m honored that these leading media companies have hired, published, or featured me.
Author, Blogger, Educator, and Marketer.
You will find my growing catalog of online training for artists at MyMarketingCourses.com. Check out my Art Marketing News blog. It has more than 600 art business and marketing posts. Among art business blogs, it is ranked #1 by Art Business News.
Full Spectrum Marketing
I’m lucky at this point in my life and career to choose what I want to do. The things that get me up daily are:
- Working with clients to devise unique, effective marketing strategies
- Producing persuasive sales letter and landing page copywriting
- Producing short promotional videos
- Creating complementary graphics to use in social media and more
That’s my story and what I’m all about these days. At this point, I’m blessed to contribute relevant work that makes a difference while having fun. My hope is we’ll have the mutual good fortune to work together.